7 Statistics About Podcast Listeners to Know BEFORE You Start
- kyleandree89
- Nov 20, 2020
- 2 min read
Are you thinking of starting a podcast?
If not, you may start considering it after reading these 7 statistics about podcast listeners.
These findings all point to consistent behaviors with podcast listeners; they are educated, loyal and affluent. They also love learning new things and look to industry experts for instruction and advice. These are people that most business owners would love to call their customers.
While these numbers certainly speak for themselves, I'm sure I will throw in a little context and some gifs for good measure. I'm pretty sure it still counts as a blog if 40% of my communication comes through the power of GIFs.
1. 32% of Americans listen to podcasts at least once a month.
(Edison Research)
That is over 90 Million Americans
OR
1 in 5 people over the age of 12.
2. 74% of podcast users listen to podcasts to learn something new.
(Edison Research)
60% use podcasts to get the latest news
71% of listeners say they listen for fun Podcast listeners are mindful of their time. That's why they appreciate a medium they are able to take on-the-go while they are doing other things. Following that thread, listeners also like to learn new things while being entertained. This is the perfect opportunity to create engaging, informative content while establishing yourself as an expert voice in your community.
3. 67% of podcast audiences are made up of people between 18 and 44 years old.
(ExpandedRamblings, Music Oomph)
2/3rds of podcast audiences are made up by this desirable tech-savvy demographic. With each having a smart phone in their pocket, podcasting is an easy and affordable way to educate and build trust with potential clients on THEIR time.
You can "spend" hours with customers before you ever meet.
4. On average, 45% of podcast listeners enjoy more than $250,000 in annual household income.
(Music Oomph)
This is an opportunity to build a “relationship” (more in #5) with an engaged, affluent audience who will look to you for your expertise.
5. 52% of podcast
subscribers listen to entire episodes.
(Edison Research)
Listeners spend a lot of time with their favorite podcasts and develop trust with the host and are interested in what you have to say.
6. Podcast listeners spend an average of 6 hours and 37 minutes listening to podcasts every week.
(Convince and Convert)
With 2018 listening times jumping up 32% in a single year (up from 5 hours per week), the listener demand for quality podcasts is only expected to grow.
7. 94% of podcast consumers are active on at least one social media channel.
(Music Oomph)
With podcast listeners being such terrific brand ambassadors, they are also more likely to follow their favorite podcasters on social media. and (with the right sharable content) can become terrific ambassadors of your brand.
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I hope these statistics have given you some things to consider... Those things being, maybe you should start a podcast! There is genuinely nothing I love to do more than spitball potential podcast ideas, so let's connect!
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Contact me to set up a free 30 minute conversation about your podcast idea. To get a free month of podcast distribution with Libsyn, use my promo code: KYLE
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